Digital Initiative Specialist


What You'll Do | Mō te Tūranga

As the Digital Initiative Specialist, you'll play a pivotal role in driving the success of the AA Membership & Marketing teams' digital initiatives. You'll bridge the gap between strategy and execution, ensuring innovative ideas become reality. Here's a taste of what you'll get up to:

  • Support the launch of key digital initiatives for the AA Membership & Marketing teams.
  • Partner with stakeholders to understand needs and translate them into actionable requirements and plans.
  • Analyze and document processes, identify inefficiencies, and drive continuous improvement.
  • Facilitate workshops, manage select projects, and ensure initiatives meet business objectives.
  • Foster strong relationships with project teams and across the AA, building trust as a digital domain expert.
  • Lead knowledge management best practices for the Digital Marketing team.

About You | Mōu

  • 3+ years' experience in digital projects or business analysis (a plus for marketing automation or app development).
  • Highly skilled at creating clear, concise documentation.
  • Excellent communication and interpersonal skills to build strong relationships.
  • A keen eye for detail and a passion for process improvement.
  • Tertiary qualification preferred, but relevant experience is key!

What We Offer | Ngā āhuatanga kei a mātou

  • Competitive salary
  • A team who invests in your ongoing growth and development and provides access to online learning modules for free.
  • Discounts across our range of products, including insurance and free AA membership for you and your whanau
  • NZAA Superannuation scheme with 2% employer contribution
  • An inclusive and diverse work environment
  • A birthday day off
  • Free AA Membership
  • A hybrid work environment
  • Be part of a HRD employer of choice

Working with the AA | Me mahi tahi tatou ki AA

For over 120 years we've been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands.

From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members.

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

Come join us and take your career on its next adventure!

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.


What You'll Do | Mō te Tūranga

As the Digital Initiative Specialist, you'll play a pivotal role in driving the success of the AA Membership & Marketing teams' digital initiatives. You'll bridge the gap between strategy and execution, ensuring innovative ideas become reality. Here's a taste of what you'll get up to:

  • Support the launch of key digital initiatives for the AA Membership & Marketing teams.
  • Partner with stakeholders to understand needs and translate them into actionable requirements and plans.
  • Analyze and document processes, identify inefficiencies, and drive continuous improvement.
  • Facilitate workshops, manage select projects, and ensure initiatives meet business objectives.
  • Foster strong relationships with project teams and across the AA, building trust as a digital domain expert.
  • Lead knowledge management best practices for the Digital Marketing team.

About You | Mōu

  • 3+ years' experience in digital projects or business analysis (a plus for marketing automation or app development).
  • Highly skilled at creating clear, concise documentation.
  • Excellent communication and interpersonal skills to build strong relationships.
  • A keen eye for detail and a passion for process improvement.
  • Tertiary qualification preferred, but relevant experience is key!

What We Offer | Ngā āhuatanga kei a mātou

  • Competitive salary
  • A team who invests in your ongoing growth and development and provides access to online learning modules for free.
  • Discounts across our range of products, including insurance and free AA membership for you and your whanau
  • NZAA Superannuation scheme with 2% employer contribution
  • An inclusive and diverse work environment
  • A birthday day off
  • Free AA Membership
  • A hybrid work environment
  • Be part of a HRD employer of choice

Working with the AA | Me mahi tahi tatou ki AA

For over 120 years we've been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands.

From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members.

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

Come join us and take your career on its next adventure!

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.

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