The primary focus of AIA's Corporate Social Responsibility (CSR) programme is Healthy Living - encouraging, enabling and empowering people across the region to lead longer, healthier, better lives.

REINFORCING AIA'S CSR FOCUS TO HELP PEOPLE LEAD HEALTHY LIVES

As a life insurance company, AIA's core business is concerned with securing the financial well-being of our customers and their families throughout their lives. That is why we strive to actively promote the health and well-being our customers, employees and agents and the communities in which they live and work.

Through a diverse range of impactful in-house and community programmes, we focus on encouraging, enabling and empowering people across the region to live longer, healthier better lives. Like playing a leadership role in driving economic and social development across the region to create healthier communities. Or the introduction of our landmark Healthy Living Index Surveys that helped to confirm that the overwhelming majority of adults recognise the importance of 'living a healthy life' but needed to do more to live healthier. Even programmes to help our employees gain a better work-life balance.

Every year, we introduce new Healthy Living-related initiatives across the region to ensure a healthy economy, community and environment, all of which is needed for AIA and the Asia-Pacific to prosper together.